7月22日,在巴黎奥运会即将开幕前夕,为期20天霸王茶姬巴黎TEA BAR线下快闪活动在法国亮相。霸王茶姬巴黎TEA BAR,落址在欧洲第三大繁忙的铁路车站——圣拉扎尔火车站,莫奈曾以该车站为灵感创作画作。
Sport is a language that transcends borders and cultures, and so is tea. Millennia ago, Eastern tea was transported along the trade routes of Ancient Tea Horse Road and the Silk Road. This time, the presence of Chagee on the streets of Paris is related to the French people’s long history of tea drinking.
一杯茶可以链接多少人?1636年,有“海上马车夫”之称的荷兰商人把中国的茶叶转运至法国巴黎,闽南话“茶”的发音“te”,也随着水路变成了荷兰语中的“茶”(thee)以及法语中的法语中“茶”(the)。而茶的另一个发音“CHA”则随着陆上丝绸之路传入了中亚地区。