1 The environmental practices of big businesses are shaped by a fundamental fact that for many of us offends our sense of justice. Depending on the circumstances， a business may maximize the amount of money it makes， at least in the short term， by damaging the environment and hurting people. That is still the case today for fishermen in an unmanaged fishery without quotas， and for international logging companies with short-term leases on tropical rainforest land in places with corrupt officials and unsophisticated landowners. When government regulation is effective， and when the public is environmentally aware， environmentally clean big businesses may out-compete dirty ones， but the reverse is likely to be true if government regulation is ineffective and if the public doesn’t care.
